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View sample copywriting, marketing consulting and feature writing projects from Debra Wolf's portfolio. Or take a look at Debra's portfolio of art-related projects.
Role: Copywriter / Consultant Client: Fortune 500 Insurance Company (2008) Consult, coordinate and rewrite e-commerce web site as part of small team. Approximately 200 pages, crossing six lines of business within insurance industry. Menu structure, usability, copywriting, SEO, editing, application testing; coordination with Marketing, Development, Creative. Role: Feature Writer Client: France Magazine Feature article on purchasing art in France. Targeted at beginning collectors on holiday from the U.K., Canada and the U.S., including resources, logistics and helpful French phrases for looking and purchasing. Role: Staff WriterClient: Trusty Guides Comprehensive feature articles on Business, Careers, Home, Hobbies and other topics for online publisher. Trusty Guide to Job Interviews Trusty Guide to Selling Your Home Trusty Guide to Quilting Trusty Guide to Home Renovation Role: Writer, Press Release Client: Non-Profit, Young Survival Coalition Press release for online, print, and email distribution for fashion fundraiser, breast cancer organization. Business & Technical Copywriting and Translation Role: Translator (French / English) Role: Consultant, Copywriter, Technical Writer Role: Consultant, Copywriter Messaging strategy, web site content for start-up HR consulting firm; modular approach to copywriting for reusability in marketing collateral and future sales tools. Role: Writer, Literary & Promotional Copy Press Kit components for award-winning, mid-career artist. Web site content (bio) for artist and gallery use, literary essay, museum solicitation letter, gallery exhibition and press release materials. Specialized audience (museum curators, art collectors, gallery owners). Article: A Web Design Primer Article, Artist Marketing Strategies. Introduction to issues, terminology, and partnering for effective web presence. Marketing principles apply to a variety of professional services sectors.
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