View sample copywriting, marketing consulting and feature writing projects from Debra Wolf's portfolio. Or take a look at Debra's portfolio of art-related projects.


Consulting, Copywriting, Feature Writing


Role: Copywriter / Consultant
Client: Fortune 500 Insurance Company (2008)

Consult, coordinate and rewrite e-commerce web site as part of small team. Approximately 200 pages, crossing six lines of business within insurance industry. Menu structure, usability, copywriting, SEO, editing, application testing; coordination with Marketing, Development, Creative.




Role: Feature Writer
Client: France Magazine

Feature article on purchasing art in France. Targeted at beginning collectors on holiday from the U.K., Canada and the U.S., including resources, logistics and helpful French phrases for looking and purchasing.




Role: Staff Writer
Client: Trusty Guides

Comprehensive feature articles on Business, Careers, Home, Hobbies and other topics for online publisher.





Role: Writer, Press Release
Client: Non-Profit, Young Survival Coalition

Press release for online, print, and email distribution for fashion fundraiser, breast cancer organization.






Business & Technical Copywriting and Translation

Role: Translator (French / English)
Client: Acheter des Actions / Buy Stock dot Com (France)

Translation project French to English. Web site content, new French stock market site.





Role: Consultant, Copywriter, Technical Writer
Client: DecisionMaker Software, LLC

Web site design assistance, web content creation, marketing communications consulting for HR regulatory software start-up. Technical writing including creation of software tutorial & HELP. External and internal tools including client sales letters, sales tools and other copy.




Role: Consultant, Copywriter
Client: Sourcing Analytics, LLC

Messaging strategy, web site content for start-up HR consulting firm; modular approach to copywriting for reusability in marketing collateral and future sales tools.




Other Freelance Writing and Editing Services

Role: Writer, Literary & Promotional Copy
Client: Dennis Campay, artist

Press Kit components for award-winning, mid-career artist. Web site content (bio) for artist and gallery use, literary essay, museum solicitation letter, gallery exhibition and press release materials. Specialized audience (museum curators, art collectors, gallery owners).


Gallery Bio


Article: A Web Design Primer
Client: Art Calendar (The Business Magazine for Visual Artists), March 2006   

Article, Artist Marketing Strategies. Introduction to issues, terminology, and partnering for effective web presence. Marketing principles apply to a variety of professional services sectors.


 

Project experience includes:

  • Consulting & Copywriting
  • Web Feature Writing
  • Technical Writing
  • Promotional Writing
  • Web usability
  • Banner ads, Landing pages
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