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Why WEB CONTENT with SEO counts. . .
We all know the Internet fosters a remarkably short attention span. And while the visual reigns, carefully chosen words are essential.
So craft your web content carefully, according to your site's purpose, usage, and audience.
Remember -
- SEO - Search Engine Optimization - is critical to being found by the major search engines.
- Be concise, compelling, and accurate with web content.
- Save details for pages that require them.
- Differentiate yourself - through branding, visuals, and copy.
- If you're a non-profit, your content should educate, inform, and encourage the participation you seek.
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Diction. It's your choice.
With web content, every word counts. On the Internet, impatience rules.
Consistency, clarity, tone, compelling copy. They're critical.
Global audience? Use slang sparingly.
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